Are creative agencies special?

A key aspect that connects creative agencies with other service companies is the management of labor costs and the costing of projects. Efficiency and project costing is also crucial in the creative world.

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This is where OS/ comes in: agency software specifically designed to enable the accurate calculation of labour costs and the detailed visualization of overhead costs. This ensures that creative agencies always have an overview.

Not only figures, but also ideas

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Another parallel between creative agencies and other service companies is the use of benchmarks. This involves comparing not only campaign performance, but also internal processes and cost structures with industry standards.

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OS/ offers comprehensive options for benchmarking critical key figures such as labor costs and sales prices. This not only supports pricing, but also promotes competition and innovation.

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Uncovering the hidden costs

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One difficult point for creative agencies is non-billable hours, as these reduce profitability.

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OS/ helps identify and minimize these hours by providing detailed insights into time usage. The result? More time for creative work that really counts.

All about the Overhead Cost Factor (OCF™)

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Simplicity in complexity

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Despite the complexity of the projects that creative agencies manage, OS/ offers simple and intuitive handling of project calculations. The “bottom-up” approach makes it possible to get from the smallest details to the big picture, which is essential for strategic planning.

In essence, creative agencies follow the same basic principles as service companies - they must remain efficient, profitable and competitive.

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However, their special ingredient is creativity. With OS/, they can turn their creative ideas into profitable projects without losing sight of the business fundamentals.